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Sponge Muse was created to help users interact with intention through design that tells a story, imagery that entices emotion, and design systems that just work. This isn’t just a design studio; it’s a way of working that puts meaning before trend and usability before aesthetics.

Every project starts by listening to clients, users, and environments. From there, we utilize research, prototyping, and validation in a recycled format to keep interfaces sharp. It’s about clarity, not complexity. Depth, not decoration. And creating experiences that people remember because they felt something or intentionally didn’t.

CAPTURE

Sponge Muse begins with listening deeply. Absorbing stories, environments, client needs, and users’ goals. It’s a practice built on empathy and presence, where meaning is uncovered through dialogue, research, and experiences. Every design, photo, or interaction starts by understanding what’s there before designing what could be.

Our toolkit allows us to be flexible, our execution is determined with intention. Deciding what is truly necessary in our discovery research is an art, but not our client’s experience. Our clients experience result driven designs backed by our research and your users feel noticed with proper solutions

Once we have a clear definition of the field, Sponge Muse approaches the work with intent. Design is beautiful when approached thoughtfully and disastrous when it isn’t. It shapes how we interact with the world, influencing behavior, guiding decisions, and reducing friction in everyday experiences. When done well, it increases productivity and frees up mental bandwidth so your users can focus on what matters most.

DESIGN

DESIGN

Once the landscape is clear, Sponge Muse shapes it with rhythm and story. This is where systems, visuals, and flows come to life—through frameworks that balance research with intuition, aesthetics with functionality, and user needs with brand voice.

Joe brings a process-driven lens to every medium—whether crafting UX flows, visual identities, or editorial photography. Design here means deliberate creation: art that serves, systems that resonate, and visuals that feel both lived-in and cinematic.

RELEASE

Design doesn’t end at handoff. It is often just the beginning. Too many times, important work gets shelved and never released, never tested, never given the chance to make an impact. At Sponge Muse, we strongly discourage this. Your time, investment, and growth matter, and we treat them with the same care and urgency you do.

We understand that design can feel daunting. It can challenge assumptions, shift priorities, and stir discomfort. But it can also clarify direction, align teams, and unlock momentum. We do not let our work fall through the cracks. Every deliverable is built with intent, and every collaboration is structured to carry through, not just to launch but beyond it.

Design is a tool for change. When handled with care, it does more than make things look better. It makes them work better, feel better, and live longer in the hands of real people.

Some Work

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Joe is a passionate, knowledgeable UX practitioner who always strives to create the best possible design solution. One of his key strengths is the ability to immediately establish rapport during facilitation, and on our last project—agent satisfaction rose 40% nearly immediately upon deployment.
Bill Holland, Design Strategist & Strategic AI advisor

Working with Joe starts with the right questions. He always made sure he truly understood the ‘Why’ before jumping into mockups. It kept our projects lean, focused, and successful.

Brett Westerman, Digital Marketer

Coffee’s On